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Hey there, Dave here.

Well, we’re about to retire some of our most popular designs. We’re discontinuing some sizes and discontinuing other designs completely. And here’s why...

I was at breakfast the other day with a friend and he said, “Gee Dave, you sure have been coming out with a bunch of designs lately. I can hardly keep up”. And I told him that it’s just so much fun designing cool things. Later on, he told me that the average Netflix user spends about 44 hours each year trying to decide what to watch. And it really got me to thinking.

When I got home, I started digging into the idea of having too many options. And sure enough, I found article after article talking about study after study that too many options of the same thing could be a good thing for business, but not always. Then later that day, I was on a podcast and the host brought up the same subject. He said, “Man, I was on your site and absolutely love your stuff. I was looking at your briefcases, but couldn’t decide which one I wanted. But they sure are cool.”

And that sealed it, we have way too many options in some of the categories. And that’s what this letter is all about. Believe me, we had the toughest time deciding which ones to keep and which ones to retire. Each one has a good number of people who love them and argued for us keep them. Some are even our number one bestsellers in their category. And then I shared with Suzette about what I had learned and she is discontinuing some Love 41 designs too.

If you decide not to get one now, not to worry, surely someone will be willing to part with theirs on eBay or some other site. Almost everybody has their price.

Here’s what we’re waving goodbye to below.

Description & Direct LinkSize
Front Pocket Leather BriefcaseMedium
Classic Leather BriefcaseExtra Large
Thin Front Pocket Leather BriefcaseLarge
Thin Leather BriefcaseMedium
Thin Leather BriefcaseLarge
Leather Front Pocket BackpackMedium
Leather SatchelMedium
Utility Leather Duffel BagMedium
Utility Leather Duffel BagLarge
Leather Overnight BagMedium
Rolled Waxed Canvas Duffel BagLarge
Waxed Canvas ToteOne Size
Waxed Canvas Draw String BackpackOne Size
Leather Desk Pad (Mouse)Small
Leather Desk Pad (Monitor)Medium
Leather Desk Pad (Desk)Large
>Leather PouchOne Size
Old Bull Leather Belt - 1 3/4" WideAll Sizes
Leather Dog CollarExtra Small
Leather Dog Collar (3/4" Width)Medium
Leather MacBook Sleeve (12")One Size
iPad Mini 2 Leather CaseOne Size
Leather iPad CaseOne Size
iPad Air 1 Leather CaseOne Size
Leather iPad SleeveOne Size
Digital Paper ProtectorOne Size
Leather iPad Mini SleeveOne Size
Squared Leather Cord WrapsOne Size
Convertible Leather BraceletOne Size
Braided Unisex Leather BraceletOne Size
Copper PenSmall

And from Love 41 (just in time for Mother's Day)

Description & Direct LinkSize
Leather Shopper's ToteOne Size
Reversible Leather Hobo PurseOne Size
Kwizera Crossbody PurseOne Size
Wandering Fringe BagOne Size
Mac Messenger BagOne Size
Fringe Shoulder PurseOne Size

Dave Munson

El Presidente

Saddelback Leather Co.